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Desiree Ashton

doing the legwork, so you don't have to

Tag Archives: networking

Balancing the demands of a fulfilling career and a busy social calendar is a common challenge faced by many business owners.  All too often a day, week or even a whole month can be consumed by a growing sense of frustration that there are simply not enough hours in the day to get everything done that you need or want to.  Frustration breeds fatigue, which can ultimately have a very negative impact on your overall productivity.

One of the quickest and most effective ways to remedy this situation is to go back to basics and take control of your diary.  Here are some simple pointers as to how:

1.  Work with only one diary – too many people fall into the habit of running a ‘work’ and then a separate ‘personal’ diary.  At worst, this can lead to missed appointments and diary clashes; at best it leads to you feeling stressed and overwhelmed by a constant stream of demands on your time. The solution:  Merge your two diaries and run them as one.  You are, after all, only one person.

2.  Categorise all your activities – once set up and running with one diary, colour-code your activities accordingly as either personal or professional.  Not only will this help you see at a glance which particular ‘hat’ you should be wearing, it will also allow you to sense-check that you are not overloading your days with all work and no play.  If there are other activities which you would like to attend more regularly, such as fitness classes, networking events or a monthly lunch with ex-colleagues, drop these in there, too.  It’s far easier to edit and remove these nearer the time if need be, than it is to shoe-horn them in at the last minute.

3.  Be realistic with all your timings – remember to include in your diary travel time to and from meetings and ideally allow for 15 minutes prep before and 15 minutes debrief time after business appointments.  Not only does this build in a natural contingency for minor shifts in your day, it also allows you to arrive prepared and then, equally as important, clear your mind afterwards, so that you can attend to your next task with a fresh head.

4.  Schedule your holidays at the beginning of each year – even if we don’t know where we want to go, most of us know more or less when we’d like to take annual leave, so diarise these nice and early to ensure that you can plan important meetings and projects around these key dates.  Holidays offer busy professionals an opportunity to shift down a gear and re-energise.  Regularly spaced breaks over a 12 month period will ensure you remain focused and fresh – the perfect cocktail for those seeking a return to success.

By taking control of your diary, you assume control of one of your most important assets: your time.  Planning how and where you spend this time, building in small contingencies and accepting that you are one person, as opposed to two separate people, will mean you retain balance and perspective in all areas of your life.

If you have enjoyed this post, you may also enjoy my earlier post on Improving Your Focus.

If you would like to find out more about how I could bring organisation to your business, please visit my website.

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For many of my clients, January is a month which is synonymous with meetings.  Having already completed their own planning sessions in November / December, the start of a new year sees them depart the confines of their office to hit the open road and engage in some serious face-to-face lead generation, meetings and networking.

Most of my clients have invested time and effort into nurturing a loyal and long-standing client base.  It’s likely that they will be the first port of call for new initiatives in 2012.   Nevertheless, far from being complacent, they still understand the role that face-to-face meetings can play in allowing them to remain close to their customers.  The conversations which they have are not simply about identifying what opportunities beckon on their clients’ horizons, but also what changes and developments may have taken place in their own business which allow them to offer existing clients even more.

My role, particularly during January, often centres on supporting my clients to attend such meetings.  Here are just 3 ways in which I currently do this:

Documentation / PresentationsWell-prepared documents and presentations which showcase some of my clients’ recent achievements will serve to remind their clients of the skills and experience available to them.  These can also be used to draw attention to new developments (such as new premises, or new members of staff) which enhance or extend the offer.  Personal and pre-formatted copies of all materials can be left with their client for further consideration.

Research – Being aware of new developments which have taken place within the end-client organisation engenders trust and may also allow my client to highlight areas where their service could prove particularly relevant.  Such developments may include restructures, a new CEO, a new venture or even closure of one arm of the business.  Understanding the context of their end-client will allow them to engage in a more informed and fruitful conversation.

Follow Up – Certain meetings may require timely or detailed follow-up.  A quick call or email to me will allow background tasks to be efficiently delegated so that my client can focus exclusively on preparing for and attending their next meeting.

These are 3 simple ways in which I assist my clients to hit the ground running in January…. The early bird does indeed catch the worm.

What are you doing to get ahead in January?

If you would like to find out more about what I do for my clients, please visit my website and feel free to get in touch:  pa@desireeashton.com

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