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Desiree Ashton

doing the legwork, so you don't have to

When I first set out in business some 5 years ago, my decision to do so was fuelled by a desire to use my existing skills to support small businesses to reach their full potential.  All too often I had spoken with very bright and ambitious business owners who felt increasingly bogged down by the constant demands that running a small business entails.  They wanted someone trustworthy and reliable who they could ‘hand off’ to, while they invested some valuable time planning for and evaluating what their business was about to do next.  Since then, the tasks I have been assigned have been many and varied – everything ranging from bringing systems, templates and procedures into small businesses which have experienced rapid, organic growth, right through to assisting with research for those who are looking to dip their toe in the waters of a new market.  Each time, the business in question has found itself at a slightly complex crossroads in terms of where it might go next.  One thing I have learned is that, given the time and opportunity to think, most business owners are more than capable of coming to the right decision themselves.  All they need from me is the space and time to think.

Most recently, I have been working with two separate clients who have each tapped into my abilities to free up valuable thinking time – in very different ways.   For one, I have assumed responsibility for researching in greater depth some new ways of communicating with their existing client base.  For the other, I have been overseeing the background preparations for a relatively complex project which threatened to consume most of their working hours for the last three weeks.    As with many of the tasks which I undertake, these assignments were well within the capabilities of my clients’ own skill-sets.  What both understood, however, was that each respective task was time-consuming and labour-intensive, contributing little in terms of feeding their bottom line.

While I have operated in the background to minimise distractions and reduce noise from other areas of their business, each client has focused on the next project their business is  about to begin.  Rather than being harried, distracted and unprepared, they have invested the time and energy I have saved them into focusing on where they need to be this time next month, and how they are going to make sure they get there.

When you look at your diary for the coming weeks, how are you freeing up time to focus on what you do best?

If you would like to know more about the other ways I support my clients, please read my posts on Moving On Up and Networking.

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