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Desiree Ashton

doing the legwork, so you don't have to

As the colder weather and darker evenings mark the end of another year, December is often a time when I meet with my clients to review what has been achieved in the last 12 months and draft an outline plan regarding where and how I will support them in the coming year.

Despite working across very different sectors, planning ahead and being prepared has always been an approach which is shared by all my clients.  Many have enjoyed very senior positions within the corporate sphere so know the value of investing time in identifying where and how they can continue to grow their business and plan resource and personnel to support that.

This annual process of forward-planning highlights my clients’ understanding of the importance of targeted delegation.   Their collective aim for 2012 is to free up their time, so that they can focus on activities which build their business and feed their bottom line.  What they delegate to me will vary, depending on the nature and stage of their business, but each task has been thought-through to ensure that it is ‘SMARTER’:

SPECIFIC –  Tasks and sub-tasks are clearly listed. Verbal instructions are supported by a written summary.

MEASURABLE – Markers for ‘completion’ are agreed, milestones for larger projects are identified and diarised.

ACHIEVABLE – Current, available resources are reviewed and additional expertise/personnel are sourced, if required.

REALISTIC – Turn-around times and handover dates are agreed.

TIME-BOUND – On-going / open-ended tasks are assigned ‘check-in’ points, to review progress.

ETHICAL – Tasks are sense-checked for compliance with industry ‘best-practice’ and regulation.

RECORDED – Tasks and progress are recorded by both parties for summary review at the end of the year.

By following a set formula for delegating to virtual support, my clients create a working arrangement which allows them to spend time on their business, rather than in it.  My task list for 2012 already promises a variety of projects, touching on customer communications, social media, marketing and business development.  An exciting year!

When you look ahead to 2012, how are you forward-planning for your all-star year?

If you’d like to know more about how I might help you achieve your plans for 2012, please visit my website or get in touch:  pa@desireeashton.com

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