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Desiree Ashton

doing the legwork, so you don't have to

One of the most common calls to action I receive is when a small business is looking to upscale.

For any business, being able to seize an opportunity to grow can provide a springboard for the next phase of business development.  The dilemma which presents itself, and which can cause smaller businesses to hold back at that critical life-changing moment, is sometimes centred on the simple matter of ‘resource’.  To take on a larger-than-normal project will possibly mean putting existing personnel and systems under increased strain.  Perhaps the procedures which are currently in place are not regarded as robust enough to deal with the sudden increase in ‘noise’ or ‘traffic’ that this potential project might generate.

So, how does the business which finds itself faced with such an opportunity react?

I recently worked with a client who took a very conscious decision to seize such an opportunity and upscale.  Having successfully tendered for and won a contract to deliver a high-profile project to a national organisation, there were several key areas which they knew would need added focus and targeted resource.

Working closely with my client, we agreed that there were 5 main areas where I would offer support:

  • Project plan – using project management software to keep track of progress and ensure that key milestones were met.
  • Team logistics – co-ordinating communications and travel plans across an extended team to ensure that personnel were in the right place at the right time with the right equipment and materials (and knew what to do with them!).
  • Document control – ensuring that all the appropriate templates, reports and presentations were drafted, formatted, uploaded, printed and delivered to where they needed to be, when they needed to be there.
  • Invoicing – tracking inbound and outbound payments to ensure there were no discrepancies, delays or anomalies which might interrupt the smooth-running of the programme.
  • Client communications – providing an additional contact-point for my client’s customers, ensuring that emails were processed and queries answered – because even in the midst of their busiest period, keeping in close contact with all their customers was still of utmost importance to them.

As the project gained momentum it became apparent that the support which I offered in one area could also extend to other smaller projects which were running concurrently with this one.  And so, I became involved in supporting those, too.  When the larger project came to an end, I spent some additional time with my client, tending to small house-keeping tasks such as securing testimonials and writing up case studies detailing the different outputs from the project concerned.

The time came for me to step back from my day-to-day involvement with the business and as I did so, my client and I took stock of our achievement.   Not only had my client been able to gain stretch and reach new potential in terms of competency and capability, every member of the team had, too.  Fuelled by the experience of operating at a new level, my client is now confidently chasing their next exciting opportunity.   They are, in every sense, moving on up.

So, the next time you sense a new opportunity on your horizon, what will you do?

More information on the various services I provide to my clients can be found on my website

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